At Ma Chérie Mon Amour, creativity has always been at the heart of everything we do. As a Franco-German couple with a shared passion for design, travel, and culture, we founded Ma Chérie Mon Amour to create products that bring humour, personality, and joy into everyday life — true to our motto « fait avec humeur » (made with humour).
Our collections are designed to brighten both homes and workspaces. They include premium placemats, coasters, trivets, trays, desk mats, and mousepads — featuring everything from elegant calligraphic designs to expressive animal portraits.
Because our products are so visual, the way they're presented matters enormously. A flat spreadsheet simply can't do justice to a beautifully designed placemat or a bold desk mat. That's something we've always known — and one of the reasons we've invested in a proper online ordering experience for our retail partners.
Everything is produced on demand, mainly in Germany and with European partners. This keeps us flexible, sustainable, and able to respond quickly to demand — without building up unnecessary stock.
Growing our business also meant improving the customer experience
As our brand expanded across both B2C and B2B channels, we knew we needed to raise the bar for our retail partners — bringing the same convenience and visual clarity they'd expect from a modern online shop.
Behind the scenes, we had been managing wholesale orders through a combination of Excel and our accounting system Lexware. Every order arrived by email or at a trade show, was manually entered into a spreadsheet, and then re-entered into Lexware to create quotes and confirmations. It worked — until it didn't.
With over 250 retail partners across Europe, the double data entry became a real bottleneck. More time on admin meant less time on what we love: designing new collections and building relationships with our partners. And as a design-driven brand, sending retailers a flat price list with no imagery felt completely at odds with who we are.
Our goal was clear: create a smoother buying journey from discovery to fulfilment — one that shows our products the way they deserve to be seen.
Creating a more seamless B2B experience
To make this happen, we partnered with Orderchamp Cloud and Billbee. Together, these tools gave us what we'd been missing: a dedicated B2B ordering portal, connected directly to our operational backend, with our full product catalogue displayed visually — the way it should be.
Today, retail partners can browse our full assortment through their own account, place orders independently, and manage everything whenever it suits them. No more back-and-forth emails. No more waiting for a PDF price list. Just a clean, visual experience that reflects the quality and character of our brand.
The key advantages for our retail partners:
- Full visual catalogue — browse all products with images, exactly as we intend them to be seen
- Faster order processing and confirmations
- Easy reordering of previous products and collections
- Real-time visibility into the assortment and product availability
- Less back-and-forth communication via email
- 24/7 self-service that works around their schedule
Behind the scenes, orders now flow instantly into our backend — allowing us to process faster and reduce delays on both sides.
Better ordering experiences at trade shows
Trade shows remain one of our favourite moments to connect with retail partners in person. But they used to mean hours of manual follow-up work afterwards.
At the last Maison et Objet, we used the Orderchamp Cloud Sales App to capture more than 100 orders directly during the show. Retailers could browse the full collection on the spot, place their order in real time, and receive an email with an order overview and payment link — ready to review and confirm digitally once they got home.
What used to mean an entire day of post-show admin was already handled before we left the exhibition hall.
Looking ahead
With a more streamlined operational foundation, we can focus on what we enjoy most: creating new collections and continuously improving the experience for our retail partners.
The biggest gain has been time — and the clarity that comes with it. No more Excel lists. No more manual recalculations. Just a system that works, so we can get back to the work that matters.
« The biggest advantage is the time savings and the ability to focus on other things. »
With Orderchamp Cloud, we've built a stronger foundation for both our team and our customers — making ordering easier, faster, and more accessible as we continue to grow internationally.
Want to carry our products in your store?
If you're a retailer and would like to stock Ma Chérie Mon Amour, our B2B portal gives you direct access to our full collection — with all the imagery, product details, and ordering tools you need.
This article was created in collaboration with our partner Orderchamp Cloud. You can read the full case study from their perspective here.
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